— October 23, 2014 —
It's always such a great treat to catch up with the D.EFECT girls in Paris. This season, they were showing at Tranoi Bourse with a collection that we could practically see ourselves wearing every day. All of it. Known for their easy-chic style that is not at all ruled by trends, some of our favourite timeless wardrobe staples are from D.EFECT. Hailing from Lithuania, the brand has expanded beyond their initial concept of being purely a coat specialist into a full-fledged ready-to-wear line. They are arguably the most successful fashion label to come out of Lithuania, and are now stocked in 20 countries worldwide. The collection this season was comprised of a gorgeous summer colour palette of pale blue, pure white, dove grey and light pink, with a smattering of black in there ("There's always black, we love black!" they say). Though D.EFECT's designer Egle Ziemyte was not in Paris this season, due to the fact that she is currently pregnant with her second child, we had the opportunity to sit down with Ausra Prasauskaite, their Sales & Communication Manager, on a gorgeous warm autumn afternoon in Paris, to pick her brain about the label's Spring/Summer 2015 collection. Find out more below!
What was the inspiration behind this collection?
This collection has two basic inspiration. One is childhood and childhood games. The other one is architecture. It's a long story, but our designer has always been inspired by architecture and you can see that in every collection; it's all quite architectural shapes. So, in the coats, you can see some very fluid ones in the silk, but there are also ones, like the pink one, that has more shape and structure. She has always loved architecture, so there's always an element of that in the collections. The other one was childhood, because she is now pregnant again and her first daughter is now 2-and-a-half years old, so her life is her baby, her family, and D.EFECT. There is a print in the collection that is inspired by a child making art by splashing paint. And the fringe details in the collection was actually inspired by a rocking horse's mane. The idea behind D.Efect is always about the beauty in imperfection and contrasts. It's always in every single collection; it might be very feminine shapes in very unfeminine fabrics or the other way around. And so here we've got childhood and we've got architecture, which is a very grown up thing.
The colours in the collection are beautiful. How did the colour development come about?
With the colours, there's not that much of a story, but because it's a Spring/Sumer 2015 collection, so she wanted to lighter colours. But of course, there's always black, we love black! The colour palette is white, blues, greys and black with a little bit of pink and a tiny splash of print.
I have been seeing a lot of white at the shows this season.
I feel like everyone just loves white for the summer, because it just feels nice, but the fact that you've been seeing white at other shows doesn't mean that we do white because we saw it on WGSN or a trend book. We look at that, but we don't follow that. This brand is really not about following trends. As you can see, all the styles, we are quite timeless and so we just are creating things that you can wear. We are hoping that people will buy these things, they will love these things and they will wear them, it doesn't matter what the season.
What's summer like in Lithuania? Tell us, we don't know!
It's very hot. The year, in Lithuania, is full of contrasts as well, because summer is hot, it's 30-degrees and it's really hot, but it's freezing in the winter, -25! I find it very funny, but men actually have frost on their face, on their beards. It's not the whole winter that's like that, but maybe that's explaining why we have to do those really good coats! And even if it's summer, it's still in our DNA. Lithuania is really small, so from one side of the country to the other would be, I don't know, 400km, maybe? And it's just 3 million people. But we've got a really nice beach. I have not been to any of the world's most beautiful beaches like in the Seychelles or Bali, but personally I think we've got the nicest beach in the world! In the summer people love to the go the beach and the lakes, it's not so hard to escape the city. We are very relaxed.
So how does D.EFECT fit into that relaxed Lithuanian mentality?
I was never thinking about this before, but we are not coming from a country where you have a very sophisticated lifestyle. We're much more relaxed. I guess that's what's reflected in the collection, as well. It's the culture that we've got.
What's the fashion scene like in Lithuania?
Thinking about other Lithuanian fashion brands, we're doing really well. We are stocked in 49 boutiques now and we are in 20 countries. But, you know, Lithuania is not a 'fashion' country at all. There's aren't too many other Lithuanian brands.
Do you have a favourite piece from the collection?
I have a favourite 50 pieces from the collection. The collection I think has 58 pieces. So the other 8 I quite like a lot, but I have 50 favourite pieces!
Coming back to the paint splash print, was that print actually created from something that the designer's daughter painted?
Yes, it was actually created by her little daughter – she used details from her first paintings to print on the clothing!
You might have heard about the latest addition to the iconic Mr Men Little Miss gang, Mr. Quiffy in a press release we sent out last month. A 14 piece collection which encompasses; appliqué badge bombers, jeans & jumpsuit, dresses, knits, t-shirts, shirts, skirts, clutches and accessories in both women’s and kids’ sizes, reflecting House of Holland’s playful style.
Mr. Quiffy himself joined Henry Holland on a tour of London, Paris, Tokyo, Hong Kong, Bangkok, Shanghai & Melbourne to launch the collection in person. And today he's in Hong Kong! Henry will meet the press in IT Kingston Store (2 Kingston St., Causeway Bay) for interviews. A cocktail party has been arranged for IT's VIPs at 6pm. Check out some photos from Henry Holland's Shanghai launch just a few days ago.
We've dropped a hint on our instagram page that we're up to something exciting in D- mop Central this coming Friday. It's time to reveal that Electricsekki welcomes Marc Freeman of the label Camilla and Marc in Hong Kong today for a series of meetings, store visits and dinners over the next 2 days.
Since its high-profile launch at Australian Fashion Week in 2003, CAMILLA AND MARC has become the local star in luxury womenswear. Brother-sister duo Camilla Freeman Topper and Marc Freeman have identified and established a sophisticated tone that reflects the ease of the Australian lifestyle, allowing them to build a brand ethos that is at once contemporary and effortlessly elegant.
On Friday October 24, press from top publications will have an opportunity to interview Marc in D-Mop Central. The venue is now displaying looks from AW14, AW15 and some exciting previews from Resort 15, there will also be a model to showcase some of the looks for photographing dolled up by D-mop Beauty.
Here are a few behind the scenes snaps...with our CEO, Amiee Wills in action.
Follow our instagram page for live postings on Marc Freeman's HK activities and an exclusive interview coming up!
— October 17, 2014 —
Nanushka is our go-to favourite for comfortable-cool clothes with a unique touch. Hailing from Hungary, the brand and its designer, Sandra Sandor, can always be counted on to churn out easy chic items that you simply can't live without. Silk dresses, printed tees, sporty tops, micro shorts and easy jackets are some of the label's signature items; each season, done in lust-worthy colours and prints. This season, Nanushka took inspiration from the Australian Outback and the Flammarion Engraving, the combination of which created a colour palette of rich earthy tones and whimsical custom prints. We caught up with Sandra and her team at the buzzing (capsule) showroom during Paris Fashion Week to get up close and personal with her Spring/Summer 2015 collection. Immediately, we fell in love with the printed silks, the sporty mesh and the label's to-die-for new accessories which have expanded beyond just 1 or 2 pieces each season to a full-fledge collection. Catch our interview with Nanushka's Sandra Sandor below to get a deeper understanding of what inspired her this season.
Nanushka designer, Sandra Sandor.
The entrance to (capsule).
What was your source of inspiration this season?
Actually, this collection had two main sources of inspiration. One was Mutant Message Down Under, it's about an Aboriginal tribe and an American woman who goes with them in the dessert for two months. What really inspired me about the book was the tribe's relationship to nature. All of our prints are designed in house and all of them are reflective of this; for example, we have koalas, the starry sky and Ayers rock, the sunset. All this and the colour story reflects that. We also have a boomerang motif in our bag and it comes back in our T-shirts. This is the main motif which I used this season. We also have granite prints, which represents their ritual with stones, because this tribe has a ritual where they always take a stone which they carry through their journey. It's like a form of Kabbalah for them, it protects them, so that was the inspiration for this print. And then my second source of inspiration was the Flammarion Engraving; that's a woodcut from the 19th Century and that is more like the spiritual aspect of the whole story. The tribe is the natural part and the Engraving is the spiritual part; I always like to work with contradictions. The wood-cut shows a man who want to break through the limits of the known world to the unknown. So for one of the prints, we took the whole picture as the inspiration, but we changed all the symbols of the elements. Our print is the same thematically, but we have changed elements of it.
A glimpse at the Nanushka set-up.
A display of Nanushka look books and leather pouches to browse through.
A colour palette inspired by the Australian outback.
There's a lot of mesh this season that we've seen on the runways and in the showrooms. What is it about mesh that you're liking right now?
Mesh is also this contradiction, because I love to bring in technical fabrics, but if you look back on my collections, I always use very sporty elements. Nanushka, in the first season, really started off as a sportswear line. That's my thing, I really like comfort and practicality. The other reason is that I really like how it brings a contradiction with 'elegant' fabrics.
So how does Nanushka do mesh differently to other labels? And how would you style your mesh?
For example, I used this 'California' pink for the mesh, and I haven't really seen mesh done in that colour. Also, to be honest, the way that you finish mesh or the way that you treat it as a fabric, it cannot be very different from each other, because you have to bind it, so there's only one way to sew it. It can't be very different in that way. So I think it's all in the styling. I tend to use less sportswear-style cuts for it, but more classical cuts instead. Like a top in a mesh. I don't really do anything too sporty, except for the mesh tank.
You can always count on Nanushka's collections to be filled with interesting textures and fabrics.
Several takes on the big mesh trend this season!
So what pieces have be selling well so far in this collection?
The story prints are quite strong. We have this fabric family called the 'sponge' that's doing really well; it's a great fabric, it's a synthetic but it feels like washed silk. We have this heavy knit family which is really fashionable as well now, it's really structured. The slash print and the nomad check are two of the strongest ones. With the prints, one of my best friends designs the prints with me, and she draws them all by hand.
And what are your personal favourite pieces this season?
The knit pieces, the turtleneck. That's my favourite.
A print inspired by the Flammarion Engraving.
And what about the accessories this season? The shoes and the bags.
We just launched our accessories line this season, because before we only had just 1 or 2 pieces. For summer, I know every brand is doing espadrilles, but I felt that, even though everyone is doing them, no one had the colours I wanted. So I think the colour story of the espadrilles really reflects the colours of the collection. And they're platform, so I thought that was quite different! And we also have the higher 'boot' style espadrille was inspired by a vintage pair that I had. The high heels are all made in Italy - the espadrilles are, of course, made in Spain - and we also have platform sandals. The bags are quite simple shapes; we have clutches and smaller bags, too. They're just easy and they match the colour story. The iridescent pieces are doing really well and the boomerang motif I wanted to continue with an easy messenger style. All the bags are made in Hungary.
Finally, what are your plans for the summer?
We're planning a trip to Tokyo! And probably also Hong Kong. It might not be summer, maybe in the spring!
A leather bag with a subtle boomerang motif, echoing the Australian outback themes of the collection.
Nanushka's take on the ever popular summer espadrilles; done with a thick platform, for extra height.
And, on the other end of the footwear spectrum, the perfect summer heels, ready for dancing the night away in style.