— April 25, 2016 —
The “RUSH HOUR” collection is a typical ANTIPODIUM tour de force - a concentrated double shot of essential London energy swirled with its consistently quirky outlook on life. We caught up with ANTIPODIUM's designer, Madeleine Press to know more about the brand's Fall/ Winter '16 Collection, presented in The Electric sekki Paris Showroom.
“RUSH HOUR” celebrates the mesmerizing murmuration of a million daily commuters. A diverse mix of people all sharing a communal desire in a common task, silently protecting and projecting their personal space, often immersed in their own digital worlds - and then quietly peeling off from the crush and throb to head towards their final destination.
Igniting curiosity and the urge to look twice, ANTIPODIUM offers the modern woman a new chemistry; an essential distillation of London’s wit and wisdom for a tuned-in global audience. With a focus on innovative fabrications, dynamic print collaborations and canny colour combinations ANTIPODIUM delivers collections that are as smart or uninhibited as you dare.
ANTIPODIUM spells an everyday attitude, becoming the by-line for subverted classics as well as modern basics - with a hook on the zeitgeist has secured a tribe of loyal followers and tastemakers across fashion, music, film and
ES: Describe who ANTIPODIUM is for?
MP: " People who are excited and inspired by the collection as we are, and that love it. Appealing to people’s love of living in the city, this is part of who we are and what we do everyday. Living in the moment. This thing about technology- people being absorbed in their own space is a big influence to us in this collection. It's about living that 24/7 existence and never stopping- it can be taken in a harsh way or a beautiful way. Its sort of building on that through the seasons."
On Friday 1st April, Hunter’s Creative Director, Alasdhair Willis, and CEO, Vincent Wauters, hosted a reception party to celebrate the opening of the brand’s new flagship store in Tokyo, Japan.
This is the brand’s second global flagship, following the opening of the first flagship in the brand’s 160 year history on London’s Regent Street in November 2014.
The 3100 square foot store, set over two floors, is located within the new Tokyu Plaza building in Ginza, Tokyo. The building and Hunter’s flagship opened to the public on Friday 1st April at 11am local time.
In attendance were Alasdhair Willis; Vincent Wauters; Soichiro Fujiwara; Loveli; Kozue Akimoto; Kana Oya; Elli-Rose; Melody Yoko; Ayana Miyamoto; Rene Takeshita; Teruma Aoyama; Taylor Suzuki; Joe (of Tokyo Dandy); Yuya Nara; I Don’t Like Mondays; Harry Sugiyama; Zoe; Emi Renata; Kelly; Sakimi Kanda; Nina Ito; Rei; Seina Shimabukuro; Daiki Ito; Seria Kawachi; Taiki; Noah; Natsuno Aoki; Mami Mochinaga; Yayoi Sato; Miyu Kogawa;
For entertainment, acclaimed Scottish bagpiper, Calum Adamson performed traditional music, reflecting both the heritage and the humour of the progressive British brand. Following on, DJ Yuru Nara was on the turntables for the remainder of the evening.
Fish & chips, finger sandwiches, potato & pea croquette, spinach pie, Scottish cream pastries, Empire biscuit, Gin and Fever Tree cocktails.
— March 21, 2016 —
Zoë Jordan is all about boyish elegance. Empowering women with hard wearing separates that they can wear season after season, staying true to the wardrobe building aspect of her collections. We caught up with the designer in the Electric sekki Showroom during Paris Fashion Week and we got to know more about the Autumn Winter Collection: "Off Road" .
Off Road hails from a photography trip to the Maasai Mara, the work of Peter Beard and the journey of motorcycle tribes. These influences translate into a collection steeped in rich history and mechanics, modernized, simplified, and made urban.
"The idea for this collection was to bring the nature an exploit of an African road adventure to the city" says Jordan, "respecting the need for practicality and mixing elegance and tough motorcycle elements."
ES: Describe the Zoë Jordan woman...
ZJ: "This woman, she is strong and equally comfortable in male or female company. I often describe her as the boy's bestfriend and the woman's confidante. She has the respect of both sides and she is comfortable. She's a city girl but she's international as well, she's traveling."
Jordan again plays with proportions to affect a confident, often androgynous shape.
ES: You lived in Hong Kong for a couple of years, tell us what your observations are.
ZJ: " I picked up a lot more about style, colors and shapes they like. The challenge was getting the fabric right while keeping the structure. We now have more petite shapes, can be sexy but not showing too much skin. I noticed that the market is very mixed. There's daytime casual, but there are certain pockets where people dress up everyday. Sometimes it's very hot outside but then there's the airconditioning inside to consider, so people wear extra layers- practical. "
ES: What were your favourite things to do in Hong Kong?
ZJ: "I lived in Stanley and enjoyed strolling around the market. Dragon's back, Shek O. I had friends who lived in Lantau- that was fun. Kowloon side- I like the flower/ fish market. I love that kind of buzz and deep kind of cultures in there. There's this place where you get your eyelashes done, and I miss the footrubs! All new experiences. "