— April 21, 2015 —


Newsflash: Binx Becomes the New Face of Superga


The future face of fashion” as hailed by fashion industry bible i-D magazine; Binx is the hottest model in the world.


Superga are pleased to announce Binx as the new face of their Spring / Summer 2015 campaign. Binx has taken on the role from previous brand ambassadors Alexa Chung, Rita Ora and most recently Suki Waterhouse.


Binx teamed up with Superga for an exclusive shoot featuring the brand’s new Spring / Summer 2015 collection; bringing a touch of her cool, raw style to the Italian brand’s coveted shoes.  Nashville native Binx is riding high in the fashion charts with an army of social media fans following her every move. Binx is a model not only with one of the most impressive lists of previous high profile campaigns, covers and editorials, but also a unique and aspirational style. A real voice of a generation with a creative vision, not only did she feature in the shoot, but she was also fully involved in the creative direction.


Superga pride themselves on supporting and nurturing the rising talent within the industry.  Binx is a step in a different direction than Superga’s previous faces, chosen for her talent as the world’s next Supermodel and creative force within the fashion industry, which caught the brand’s eye.


“When you look at all that she’s achieved in such a short time, it just made so much sense to go with her than anyone else.”  -Superga


“Getting a chance to collaborate and design my own line for Superga is and continues to be such an honor, their design team has really taken me in and let me take a huge part of this process. I have always wanted to explore other aspects of the industry and I'm so lucky to have such an amazing brand supporting me on not just the model side, but also the creative, directing, and designing.  Which is such a dream come true for me! -Binx


— April 21, 2015 —


Newsflash: Secret Walls x Havaianas, About to Shake Things Up in the HK Art Scene

Remember when we featured Secret Walls Hong Kong before? Well they're back again and this time, the battles are going to be more intense than ever!


Secret Walls is a live art battle that works in a similar way to Fight Club, Secret Walls battles are set up and promoted through word of mouth & social media. The rules are simple: two artists have 90 minutes to battle against each other in front of a live crowd.



The good news is that Secret Walls Hong Kong is back for Season 3, bigger and better! With Havaianas, the world's best rubber flip flop as it's sponsor and a stellar line up of artists, everyone is anticipating  a huge comeback!



All will be going head to head at the first battle on Friday May 16th at Backstage. Doors will open at 7.30pm, tickets are now on sale, and going fast! Expect four djs, spinning vinyl and getting everyone in the mood.


Don't forget to like the Secret Walls x Havaianas Facebook page for updates, artist features and dj features. See you there!

— April 20, 2015 —

Alexis Mabille FW15 Private Preview


Electric sekki has organized a Private Preview at the Electric sekki showroom in Hong Kong and invited retail partners, key editors and bloggers to introduce the French brand ALEXIS MABILLE.






In an intimate setting, the attendance of our VIP guests were to experience the brand itself and the FW15 luxury Ready To Wear collection.





Alexis' inspiration drives from his Haute Couture collection with details in contrast material, embroidered tulle with ruban, millefeuille as couture dress, key chain from corset couture and of course the fur details.


Whether playing with traditional codes, giving silhouettes a savvy twist or mixing different eras, with every collection, Alexis Mabille cultivates a spirit that is equal parts chic and fun-loving. In lifting from both masculine and feminine styles, the brand revisits men’s and women’s wardrobes alike.


Elegance and a natural casual attitude come together with a sporty-chic attitude. Graphic lines structure the looks; movement suggests sensuality. The DNA of the brand are strong and one of them is the Bow that is one of the major axis which made the brand famous and summarizes best the initial idea of the Alexis Mabille shape.





He includes always Frivolity as an art of flirting on the edge of sensuality and as a Mirror-collector of any kinds, he plays around the fascination by the reflection of the light.



Borrowing from a very French sensibility, the Mabille style offers a highly contemporary, cosmopolitan allure. There is no wonder why Alexis Mabille is one of the most awaited brands to be available in Hong Kong and China soon.

— April 1, 2015 —

Spotlight On: Models are perfect. Or are they?

Makeup, Photoshop, instagram filters- we all know by now that we are continuously presented a beautified version of a person (including ourselves!). For a little (48,000 You Tube views!) experiment, the exceptional and unconventional clothing brand D.EFECT decided to put models in the spotlight and ask a simple question – what imperfections do they have?

This is the result:

According to the brand, the video might provoke the reaction " Oh, but they are still beautiful." or even " How dare they complain!".

"It says a lot about the state we're in, if even the girls who we consider to be the reason why women constantly feel insecure about themselves, can't stop listing their imperfections. They do not feel like models in ads at all. Because no one does. And that is the whole point of the campaign, which states that you are beautiful precisely because you are imperfect. Difference is the source of the beauty, not the pre-supposed media standard. D.EFECT hopes that is a tiny drop of comfort for all us, even if for a few minutes (or days!) and a kind reminder that the beautiful is never regular."

What do you think about this campaign? Let us know in the comments!

D.EFECT was founded in 2009 and is run by Creative Director Egle Ziemyte, a designer who has based her ideas on the notion of "the beauty of imperfection". D.EFECT creates contemporary collections for women who can stand out by their sheer personality and who despise uniforms.

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