— April 7, 2014 —
Electric sekki. have recently added Ellery to our growing brand portfolio and we had the pleasure of sitting down with the designer, Kym Ellery, of the cult favourite brand on her two-day stopover in Hong Kong. Incredibly busy, she was on her way back to her native Australia to present a special new evening dress collection at Sydney Fashion Week on Monday night. There’s no rest for the wicked!
Upon meeting Kym, she has a beautiful aura that attracts you to her warm and friendly personality. Kym talks of excitement of the debut of Ellery’s Spring Summer 14 Collection in Paris last September, “It is an amazing journey and something I have always endeavored to work the brand toward and to show the collection continually. The crazy experience of showing in Paris was overwhelmed with my feeling of accomplishment and achievement!”
Ellery Fall Winter 2014
Before starting her own label, Kym worked at Russh Magazine for 4 years as an integral part of their creative team. Kym explains that making the transition from publication to commerce taught her a lot and the experience in media has helped tremendously in her path to becoming a designer and creating a brand. “It was an invaluable experience, I learnt how things operated and were interconnected, what everyone’s roles in the industry were and made great, supportive friends.” It is here Kym worked incredibly hard, leaving the development of her line in the evening and early mornings. “That’s what I would say to aspiring designers, you have to work hard and be invested, it’s a lifestyle, not a job!”
Ellery Fall Winter 2014
Each collection Ellery creates has a fresh perspective and different inspirations are obvious for each season. For her upcoming Fall Winter collection, Ellery explains she was inspired by the ancient religion of Zoroastrian, and the themes of light and tradition. Paisley has been re-interpreted into artful prints “the shape becomes a three dimensional object” with hues of blue highlighting the netural palette.
Ellery explains her “background is art and I was enrolled to do architecture and pulled out to study fashion but still architecturally inspired", this Fall season the volume of the garments move around the body coming out from the hips but still give a very close shape.
The beautiful table setting for the Ellery Private Dinner at Mott32
Kym caught up with the Lane Crawford Merchandising team - Lianna Man& Kelly Wong
Blogger Charlotte Chen in a beautiful Ellery dress with Girl about Town and RestauranteurLindsay Jang
Giusi Genzano, Kym Ellery & Electric sekki CEO Peter Solomon
Ellery channels her creativity into her namesake collection, which blends tailored, architectural silhouettes with colourful, graphic prints and a tomboy-femme aesthetic with her love of structured, fashion-forward cuts. Ellery’s Spring Summer collection is available now at Lane Crawford.
— March 28, 2014 —
sass & bide's Spring/Summer 2014 collection featured a gorgeous story of delicate sheer polka-dotted pieces that we instantly knew would be a hit both in the magazines and on the streets. We've seriously gone dotty over this collection--excuse the pun! The top has already been spotted in ELLE Australia and Sunday Life Magazine and the style is flying off the shelves in-store. We love it layered over a cute bra, as styled in multiple editorials already, but an easier, more wearable way to style the piece is to layer it under a strappy or strapless dress. It comes in black for an edgy effect or white if you're into a more angelic look. It also comes in a long sheer dotted skirt, which we think looks great layered over a simple minidress or shorts. These polka-dotted wonders are so gorgeous that sass & bide's very own designer Sarah-Jane Clarke has even been spotted sporting it herself on many an occasion. We can't wait to get our hands on one of these pieces, too!
sass & bide 'Bloom Room' top seen in Sunday Life Magazine.
sass & bide 'Bloom Room' top featured in ELLE Australia.
sass & bide 'House Proud' skirt spotted in ELLE Australia.
A model wears sass & bide 'Bloom Room' top during New York Fashion Week.
Aline Weber in the 'Bloom Room' top fooling around on the set of sass & bide's 'Freetown' campaign shoot.
sass & bide's Sarah-Jane Clarke wearing the 'Bloom Room' top.
— March 26, 2014 —
What do you get when you have one supermodel, one celebrity photographer, one top fashion stylist, one international magazine and one visionary fashion designer all working together? A vision in white. That's was the case when British Vogue featured supermodel Christy Turlington in pieces from Chalayan's Spring/Summer 2014 collection, styled by Clare Richardson and lensed by legendary photographer Patrick Demarchelier. Pure genius; all of the pieces couldn't have come together in a more perfect way. Seeing Chalayan's stunning designs come to life again on the pages of magazines around the world always makes us feel giddy with glee; it's great to see how various stylists interpret the clothes in new ways. Chalayan's Spring/Summer 2014 collection, which showed at Paris Fashion Week last year, was one of his greatest collections yet and we can't wait until we see it all hit stores here in Hong Kong. In the meantime, we have stunning editorials such as this one to keep us satisfied.
Christy Turlington wears Chalayan organza trousers.
Christy Turlington wears a Chalayan top.
— March 25, 2014 —
If you missed the Havaianas Hot Air Balloon installation at the Beach 5's this weekend, don't worry, you've still got the rest of the week to catch it at Fanzone at the New Central Harbourfront. Havaianas' competition to guess the number of pairs of Havaianas it took to create the installation and potentially win a year's supply of Havaianas has already seen a strong group of entries, with estimates ranging from 200 to upwards of 400 pairs! If you're keen to join in on the fun then head down to Fanzone anytime this week (it's free entry during the day), snap a picture of the Havaianas hot air balloon, upload your picture to your Instagram account with your guess as to the number of pairs of Havaianas needed to create the installation and tag both @havaianashk and #hhab (havaianashotairballoon). Winners will be announced on the @havaianashk Instagram account on 1 April. So make sure to visit the colourful Havaianas hot air balloon at Fanzone this week!
Photo via @havaianashk
Photo via @livshay
Photo via @staceycara