— September 24, 2014 —

Newsflash: Victoria Beckham opens her first London store

vb2Designed by architect Farshid Moussavi, the marvelous space looks more like a contemporary art gallery than a luxury flagship store. Perfectly situated in Dover Street,  Victoria Beckham's store is 6,040 square feet, spanning three awesome floors.  The ground floor  is where you'll find shelves of accessories  and the VVB and denim collections.

“I think I will do presentations there, whether it’s trunk shows, or it will be a case of me just turning up and having appointments with customers that want to see me, to place orders with me specifically. It’s important that I really have a presence because I’m so hands-on with every element of my business and people can see that, people can feel that, and so I will be here a lot. This does feel like my second home.” says Beckham of the lower ground level.



This is a must visit when in London not only for shopping but for the whole experience they tried to create. The store aimed for everyone to feel welcome, in her own words, Victoria said:  “There are a lot of people — the general public — who’ve continued on this journey with me, and I want everybody to feel welcome, whether they’re going to buy something, or whether they just want to come and check out the architecture. And I really wanted people to get a sense of me the minute walked through they door.”