— March 20, 2013 —
In an effort to set a new world record, Superga have endeavoured to create a giant Superga sneaker measuring at an enourmous 20 x 8 x 11 feet! In order to qualify for the Guinness Book of World Records, an exact to-scale replica of the classic 2750 Superga sneaker will be created and make its debut at the Harbour City Atrium between 5-7 April and at the Harbour City pier area from 12 April - 4 May. The giant Superga will feature an exclusive design created by students from SCAD Hong Kong, offering a platform for the Hong Kong's creative youth community to add their artistic edge and a local sensibility to the unique installation. Stay tuned for the launch of the shoe in Hong Kong and the opening of the Superga Harbour City store on 30 March. In the meantime, make sure to join Superga's "S Is For..." social media campaign for the chance to win a year's supply of Superga sneakers!