— November 5, 2012 —

london show rooms: shaun samson

Electric sekki presents in Hong kong
London Show Rooms

Shaun Samson describes his ideal customer as, "Some guy loitering on the street looking cool," and his signature piece as, "an oversized T-shirt." Well, for Spring 2013, he definitely delivered on these two points! Samson's collection was quickly featured on cool urbanmen's-focused blogs such as Hypebeast and The Fashionisto, lauding it for, "Successfully [recalling the] last millennium’s skateboarding chic with this decade’s detached irony." The highlight of the collection, however, was Samson's ironic cat print, which featured in the vast majority of the runway collection's looks; some with metallic studs on the ears and others layered over baggy long-sleeved under shirts in a very grunge-y way. London Show Rooms Hong Kong 2012 kicks-off this week and we're looking forward to meeting this rising star in person!

See the video from London Show Rooms 2011 here.