— July 20, 2016 —

The Look: ELLERY Resort '17, Aristocratic, progressive and highly provocative.

Exploring the individual female personas in cult film, ‘The Holy Mountain’, and their diverse characteristics, played a central role when designing the Resort’17 collection. As a result, this alchemistic range sees ELLERY move into a new psychedelic realm.


Directed by film legend Alejandro Jodorowsky and produced by Beatles manager Allen Klein in 1973, ‘The Holy Mountain’ is a visionary work of art house cinema. The various female symbolist characters in the film range from; the alchemist’s silent assistant, a weapons manufacturer from the planet Mars, both the wife and lover to a millionaire art dealer, war toy maker of planet Saturn and a group of prostitutes, one with a pet ape.


Legend goes, that before the principal photography commenced, Jodorowsky and his wife spent a week without sleep under the direction of a Japanese Zen master. Taking cue from this experimentalist behavior as well as the film’s singular aesthetic vision, the Resort ’17 collection is infused with a fury of colour and many dramatic riffs inspired by classic 70’s iconography.


Fabric choices, as always, are anchored in the luxurious however this season they take on an audacious twist. Silk lurex and jacquard velvets harmoniously coexist while Japanese gabardine and Korean techno twill bring in a new mood.



Staying true to the ELLERY signature, a classically monochromatic colour palette reigns; however, the Resort ’17 collection brings with it playful shocks of colour. From flamingo pink and lipstick red all the way to khaki, midnight and liquid silver, the palette is spicy. A blazing woodcut floral print also features in red and white as well as sunny yellow.




Volume is explored through the use of gathered ruffles and shirring across both sculptural and fluid silhouettes. Flashes of skin are revealed with slashed sleeves, circular cut outs and vertiginous splits all creating dimensional space.



Suits are reinterpreted with fresh proportions, made from Italian suiting and textured calico. Garment details are illustrious; hefty gold hardware, zigzag stitching, circular metal studs and glossy D rings. Meanwhile round metallic buttons boldly punctuate blazers, trousers, and fluid silk dresses alike.


Aristocratic, progressive and highly provocative - Resort’17 presents a dizzying display of looks that are, as always, designed to empower the wearer and create clothes for women of excellence.

— June 10, 2016 —


Do not Miss: The Electric sekki Sample Sale 2016 !


We know you've been waiting for the Electricsekki Sample Sale!
The wait is over and it's bigger and better this time! Previous Season Samples and One Off Designs: ELLERY/ Camilla and Marc/ Chalayan/ House of Holland/ Sass & Bide/ Tela/ D.efect etc. (Click here for brands.)
Don't forget to click GOING on the event page here. There will be major announcements and promotions there on how to get further discounts.

See you there and don't forget to inform your friends! #bestsamplesaleinhk #electricsekkisamplesale

. best bet . blog .

— June 6, 2016 —

The Look: Between Us, Alice McCALL Resort '17

alice McCALL’s Resort ’17 collection, Between Us is a story book of vintage silhouettes and romantic fabrications. The collection features the types of garments you see in old photographs and paintings at your grandmother’s family home. The pants you wish your mother had held onto and lingerie lace dresses found only in 1950s black and white films that exude nothing but innate sexiness. A dress up box of wearable collectibles.

A dusty rose lace blouse with a high neckline and handkerchief sleeves is the perfect nod to Victorian elegance, with just the right amount of modern.


The narrative travels into the '50s with nautical striped twin sets and cropped brodierie pants that flare out ever so slightly at the bottom. A striped structured cropped top that skims the décolletage is paired with a matching A-line mini skirt to create the perfect balance of flirty and sexy.


 The hemlines are shorter than ever with 60’s inspired swing dresses, considerately lined with a concealed playsuit slip for the modern girl. Designed in buttercup yellow and soft pink brodierie lace, the flirty hemline is counterbalanced with wide, belled sleeves and white trimming.

A wide legged flare pant styled with a deep V camisole is the epitome of chic and a subtle homage to the 1970s disco nights.


alice McCALL Resort '17 so gracefully walks the line between vintage and modern- making the collection's title, Between Us, more than fitting.

Photos by: Kim Jones. Taken at an exclusive Alice McCALL + Mercedes Benz Fashion Week Australia dinner and presentation in Sydney, May 2016.


— April 25, 2016 —

The Look: Antipodium Fall Winter '16 Presents Rush Hour


The “RUSH HOUR” collection is a typical ANTIPODIUM tour de force - a concentrated double shot of essential London energy swirled with its consistently quirky outlook on life. We caught up with ANTIPODIUM's designer, Madeleine Press to know more about the brand's Fall/ Winter '16 Collection, presented in The Electric sekki Paris Showroom. 



“RUSH HOUR” celebrates the mesmerizing murmuration of a million daily commuters. A diverse mix of people all sharing a communal desire in a common task, silently protecting and projecting their personal space, often immersed in their own digital worlds - and then quietly peeling off from the crush and throb to head towards their final destination.






Igniting curiosity and the urge to look twice, ANTIPODIUM offers the modern woman a new chemistry; an essential distillation of London’s wit and wisdom for a tuned-in global audience. With a focus on innovative fabrications, dynamic print collaborations and canny colour combinations ANTIPODIUM delivers collections that are as smart or uninhibited as you dare.


ANTIPODIUM spells an everyday attitude, becoming the by-line for subverted classics as well as modern basics - with a hook on the zeitgeist has secured a tribe of loyal followers and tastemakers across fashion, music, film and



ES: Describe who ANTIPODIUM is for?

MP: " People who are excited and inspired by the collection as we are, and that love it. Appealing to people’s love of living in the city, this is part of who we are and what we do everyday. Living in the moment. This thing about technology- people being absorbed in their own space is a big influence to us in this collection. It's about living that 24/7 existence and never stopping- it can be taken in a harsh way or a beautiful way. Its sort of building on that through the seasons."

Older Entries