— February 25, 2016 —

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Best Bet: Brands in The Electric sekki Paris Showroom (A/W '16)

Igniting curiosity and the urge to look twice, ANTIPODIUM offers the modern woman a new chemistry; an essential distillation of London’s wit and wisdom for a tuned-in global audience. With a focus on innovative fabrications, dynamic print collaborations and canny colour combinations ANTIPODIUM delivers collections that are as smart or uninhibited as you dare.

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BETINA is a luxury t-shirt line created by Betina Ocampo in 2012 while completing her studies at Parsons School of Design. Raised by two designer powerhouses, Betina’s eye for design came naturally, creating a superior understanding of fashion over the years.


Betina’s inspiration stemmed from the work of indigenous tribal communities and craftsmen she was exposed to while traveling around the Philippines and Southeast Asia with her parents. Each design is a progressive collaboration between the young designer’s contemporary vision and the hands of skillful artisans. Together they create whimsical embellishments that give dimension to an otherwise prosaic silhouette.

Adorable, feminine, and playful are the words which best describe the namesake brand of Australian-based designer Alice McCall.


Alice’s signature style takes its inspiration from bohemian, folky subcultures and the rock ‘n’ roll lifestyle - resulting in daringly girlish silhouettes detailed with frills, scalloping, and lots of striking colour.




Stay tuned to see which of your favourite brands will be exhibiting in the Electric sekki Paris Showroom. We will also be covering live on our instagram, make sure you follow!

— October 12, 2015 —


Best Bet: ELLERY Spring Summer '16

Wrapped Coast

One million square feet of fabric and 35 miles of rope shrouded 2.4 kilometres of the Australian coastline in Christo and Jeanne-Claude’s 1969 project entitled ‘Wrapped Coast’ Little Bay, Sydney.  

This monumental artwork was the starting point for the . E L L E R Y . Spring ’16 collection.

“To me great artworks embody beauty. This work, entitled ‘Wrapped Coast’ by Christo and Jeanne-Claude defines what beauty is to me. It’s in the concept. The scale. The human ambition. The journey. The temporary nature of the work and the visual joy I experience when seeing this familiar Australian landscape repackaged so profoundly”, Kym Ellery said of her inspiration.


For the Spring ’16 collection both the silhouettes as well as the finer details boldly embrace the artwork as inspiration. Curtained panels, volume, ties, drawstrings and metal embellishments all nod to the great work in a playful yet elegant manner.
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Classic tailoring is amplified with deconstructed peplums and ample gathered sleeves that loosely veil the arm creating a silhouette that feels decidedly new.


Crisp shirts are re-envisioned with tightly ruched drawstring detail while others gently peel away from the body in layers, imbued with easy-to-wear  insouciance.



Amongst classic . E L L E R Y . fabrications futuristic highlights emerge: a metallic scrunched fabric recalls the reflection of ripples on the night time ocean whilst clear fibre-optic fringing points to a duality between the natural, the sculptural and the man-made.



New territory is explored through a cacophony of almost abstract floral prints inspired by Australian flora. The colour palette is soft and muted with taupes, ivory and pale blue laid alongside shocks of pink, gunmetal and rust.



Textures are illustrious and highly tactile with digitally printed silk velvet, slubbed silks and crocheted bouclé cotton.


Light and feminine yet anchored in the androgynous, Spring ’16 sees . E L L E R Y . present a decadent collection full of verve and vitality. It is an offering for the modern woman’s summertime wardrobe, filled with pieces that will be cherished for many years to come.


. best bet . blog . ellery . ss16 .