— February 24, 2016 —

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Newsflash: Electric sekki To Host its' Own Paris Showroom (A/W '16)


Since being founded in 2004,  Electric sekki’s portfolio has rapidly grown to comprise of many international brands, which the team have successfully launched and distributed through key markets such as China, Taiwan, Thailand, Indonesia, Singapore, South Korea, Philippines, Malaysia, Hong Kong, Macau, India and Vietnam.


After many years of selling in Paris, we are going to host our very own multi label showroom in Paris showcasing Autumn/ Winter 2016 collections for wholesalers and buyers. Electric sekki is a fashion bureau, specialising in strategic distribution placement and brand development in Asia, located at the gateway to China. Our strong DNA and philosophy reflects today’s branding importance. Electric sekki will be exhibiting more than 15 brands in our first Paris Showroom.

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Brands include London designer Zoë Jordan. Known for covetable pieces that will see its wearer through morning meetings till sundown dancing. Zoë's design process merges an in-depth knowledge of architecture and a love of contemporary art and texture to inform tactile and relevant ready-to-wear and capsule collections.

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Josh Goot - an independent Australian fashion label recognized for his ultra modern, minimal, urban-sport aesthetic:

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Guðrun & Guðrun is a knitwear company specialized in hand-knit. The company was founded in 2002 by two Faroese women and the creative process of design is very closely linked to the isolation of the place.

The Faroe Islands are 18 tiny islands situated in the North Atlantic, between Iceland and Norway. Only 45.000 people live on the islands. Still it’s a nation of it’s own with own culture and own language.

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Stay tuned to see which of your favourite brands will be exhibiting in the Electric sekki Paris Showroom. We will also be covering live on our instagram, make sure you follow!

— February 22, 2016 —

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Go Behind The Scenes: Zoë Jordan Autumn/Winter 2016 Shoot


Zoë Jordan from London is becoming a leading international designer, notable for its focus on unique style with off-beat glamour.




With an in-depth knowledge of architectural discipline and years as a fast paced bond trader – Zoë is an unusual fashion creative with a fresh spin and objective view on what women want to wear. A love of contemporary art and textures informs her tactile, lyrical and relevant collections.




Zoë’s design style focuses on clean lines, fresh palettes, and boyish elegance. Integral to the collections is the art of contrasts: balancing the androgynous with the feminine; the structured with the effortless; and the classical with the modern.



Luxurious fabrics are sourced from the finest European mills and leather details are threaded through out. Like the collection, the Zoë Jordan girl embodies subtle sophistication with natural confidence, wit and spirit.




Zoë Jordan is now showing in London Fashion Week (19th - 23rd February) in:

A26, Level 2 Designer Showrooms

Brewer Street Carpark

London W1F 0LA