— February 19, 2016 —

The Look: Antipodium, Living In Eclectic Dreams

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The Antipodium collection is inspired by the concept of Hackney as seen through a prism of magical realism.  A romantic idealisation of a fabled Hackney from a bygone age and its transition into a magical wonderland of high-rise buildings, jungles of scaffolding and sharp edges and elbows.

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The ‘Hackney Spot’ print offers snapshots of iconic landmarks, graffiti and people from the area.

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Antipodium has developed 2 prints around the concept of a Hackney Pegasus - one is called ‘Floating Pegasus’ (an expanded abstracted series of vectors) and the other ‘Hackney Pegasus’ (a riff on an origami Pegasus that also links to other ‘wireframe’ prints).

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Antipodium has always been known for it quirky prints - and its print collaborations. For SS16, Antipodium have worked with renowned print designer Luke Mclean and also developed prints in-house as a collaborative process with the new team.

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SS16 mixes an urban sportswear vibe with classic Antipodium silhouettes, replacing knitwear with technical mesh solutions and technical sweat shirting from Japan; continuing with the bomber jacket as a core silhouette of the Antipodium style, fit & flare skirts, silk t-shirts with Antipodium signature prints.

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What is ANTIPODIUM?

Igniting curiosity and the urge to look twice, ANTIPODIUM offers the modern woman a new chemistry; an essential distillation of London’s wit and wisdom for a tuned-in global audience. With a focus on innovative fabrication, dynamic print collaborations and canny colour combinations ANTIPODIUM delivers collections that are as smart or uninhibited as you dare.

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ANTIPODIUM spells an everyday attitude, becoming the by-line for subverted classics as well as modern basics - with a hook on the zeitgeist has secured a tribe of loyal followers and tastemakers across fashion, music, film and style.

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The brand sprang into life in 2006 from the East London Antipodium boutique and fashion agency - a collective began to form: parties, exhibitions and catwalk shows made the Antipodium boutique a home to a rabble of creatives and it simply made sense to dress them.

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2006 saw the birth of a one-off capsule collection to sit alongside other design talent in the store. Heralding a personal style with modern classics these wardrobe staples became wardrobe must-haves and caught the attention of British Vogue and Liberty. It was radical in its straight-forwardness and has fast made it onto the backs of high-profile fans such as Alexa Chung, Carey Mulligan, Lauren Laverne, Grimes, Susie Bubble, Pixie Geldof, Dree Hemingway, Edie Campbell and Beth Ditto.

 

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