— February 19, 2016 —
The Antipodium collection is inspired by the concept of Hackney as seen through a prism of magical realism. A romantic idealisation of a fabled Hackney from a bygone age and its transition into a magical wonderland of high-rise buildings, jungles of scaffolding and sharp edges and elbows.
The ‘Hackney Spot’ print offers snapshots of iconic landmarks, graffiti and people from the area.
Antipodium has developed 2 prints around the concept of a Hackney Pegasus - one is called ‘Floating Pegasus’ (an expanded abstracted series of vectors) and the other ‘Hackney Pegasus’ (a riff on an origami Pegasus that also links to other ‘wireframe’ prints).
Antipodium has always been known for it quirky prints - and its print collaborations. For SS16, Antipodium have worked with renowned print designer Luke Mclean and also developed prints in-house as a collaborative process with the new team.
SS16 mixes an urban sportswear vibe with classic Antipodium silhouettes, replacing knitwear with technical mesh solutions and technical sweat shirting from Japan; continuing with the bomber jacket as a core silhouette of the Antipodium style, fit & flare skirts, silk t-shirts with Antipodium signature prints.
Igniting curiosity and the urge to look twice, ANTIPODIUM offers the modern woman a new chemistry; an essential distillation of London’s wit and wisdom for a tuned-in global audience. With a focus on innovative fabrication, dynamic print collaborations and canny colour combinations ANTIPODIUM delivers collections that are as smart or uninhibited as you dare.
ANTIPODIUM spells an everyday attitude, becoming the by-line for subverted classics as well as modern basics - with a hook on the zeitgeist has secured a tribe of loyal followers and tastemakers across fashion, music, film and style.
The brand sprang into life in 2006 from the East London Antipodium boutique and fashion agency - a collective began to form: parties, exhibitions and catwalk shows made the Antipodium boutique a home to a rabble of creatives and it simply made sense to dress them.
2006 saw the birth of a one-off capsule collection to sit alongside other design talent in the store. Heralding a personal style with modern classics these wardrobe staples became wardrobe must-haves and caught the attention of British Vogue and Liberty. It was radical in its straight-forwardness and has fast made it onto the backs of high-profile fans such as Alexa Chung, Carey Mulligan, Lauren Laverne, Grimes, Susie Bubble, Pixie Geldof, Dree Hemingway, Edie Campbell and Beth Ditto.