— February 25, 2016 —

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Best Bet: Brands in The Electric sekki Paris Showroom (A/W '16)

Igniting curiosity and the urge to look twice, ANTIPODIUM offers the modern woman a new chemistry; an essential distillation of London’s wit and wisdom for a tuned-in global audience. With a focus on innovative fabrications, dynamic print collaborations and canny colour combinations ANTIPODIUM delivers collections that are as smart or uninhibited as you dare.

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BETINA is a luxury t-shirt line created by Betina Ocampo in 2012 while completing her studies at Parsons School of Design. Raised by two designer powerhouses, Betina’s eye for design came naturally, creating a superior understanding of fashion over the years.

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Betina’s inspiration stemmed from the work of indigenous tribal communities and craftsmen she was exposed to while traveling around the Philippines and Southeast Asia with her parents. Each design is a progressive collaboration between the young designer’s contemporary vision and the hands of skillful artisans. Together they create whimsical embellishments that give dimension to an otherwise prosaic silhouette.

Adorable, feminine, and playful are the words which best describe the namesake brand of Australian-based designer Alice McCall.

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Alice’s signature style takes its inspiration from bohemian, folky subcultures and the rock ‘n’ roll lifestyle - resulting in daringly girlish silhouettes detailed with frills, scalloping, and lots of striking colour.

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Stay tuned to see which of your favourite brands will be exhibiting in the Electric sekki Paris Showroom. We will also be covering live on our instagram, make sure you follow!

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