— January 25, 2016 —
abbey lee / abbey lee kershaw
Superga, the iconic footwear brand that used the innovative rubber vulcanisation technology since 1911 is not new in partnering with the most influential names in the fashion industry; including Binx, Alexa Chung, Rita Ora, Suki Waterhouse, Giles Deacon, The Man Repeller, Versus Versace and The Blonde Salad.
Superga® known today as the “People’s Shoes of Italy” just announced the new face of the Spring Summer 2016 campaign, you probably know her from the latest Mad Max movie.
Abbey Lee Kershaw will be following the footsteps of Suki Waterhouse, Alexa Chung and Binx Walton to become the face of the SS16 campaign.
Australian born actress Abbey Lee is known globally for her acting and legendary streetstyle. She most recently starred in Mad Max Fury Road in 2015 and will star in Neon Demon with Keanu Reeves, Elle Fanning and Christina Hendricks. Abbey Lee will also be appearing in Gods of Egypt with Gerard Butler in 2016.
Aside from being the new face, Abbey Lee was hugely involved in the creative direction of the campaign and will showcase the many ways in which you can style your Supergas.
Superga pride themselves on supporting and nurturing the rising talent within the industry and are set to debut Abbey Lee’s creative skills by developing styles for Superga’s AW16 collection. Here's a selfie just for Superga: