— September 21, 2015 —

New In: Hussein Chalayan Opens Debut Store in London’s Mayfair

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Regarded as one of the most innovative and important designers of our time, London-based Hussein Chalayan will open his debut flagship store in London’s Mayfair on 21 September 2015.

Described by the Wall Street Journal as ‘an influencer who influences the influencers’ and by Time Magazine as one of the top 100 fashion icons of all time, Chalayan’s combination of impeccable technique with technological innovation has cemented his position as one of the most important names in fashion today.

Hussein Chalayan was born in Nicosia, Cyprus, and graduated in 1993 from London’s Central St Martin’s School of Art and Design. His degree collection, ’The Tangent Flows’, which he buried in his friend’s garden for several months before presenting, was bought by iconic British boutique Browns, which launched him as one of the spearheads of UK design. In 1994, Chalayan started his own label and was named British Designer of the Year in 1999 and 2000.

He has since the start entranced the fashion world with his elegant, witty constructions. His designs have often bridged the gap between fashion, design and technology, often to explore specific narratives regarding cultural identity, migration and anthropology. Although widely celebrated in fashion circles for his unparalleled technique, certain of Chalayan’s designs have become iconic in the public eye: the ‘coffee-table dress’ in which a mahogany coffee table transformed in his AW00 show like a telescope into a dress ; his ‘video dresses’ where 15,000 LEDs embedded into the fabric displayed Google Earth cityscapes ; and his collaboration with Nick Knight where the dresses were embellished with Swarovski crystals that emitted lasers.

Chalayan’s enduring interest in performance has led to a number of high-profile collaborations, including with Nicola Formichetti on Lady Gaga’s iconic egg sculpture for the 52rd Annual Grammy Awards in 2011. October 2015 will also see the directorial debut of Chalayan’s first dance work, Gravity Fatigue. Working with renowned choreographer, Damien Jalet, the piece will showcase over a hundred of his designs in a visually dazzling environment.



Located at 2 Bourdon Street in London’s Mayfair, the flagship store will showcase Chalayan women’s and men’s ready-to-wear lines. A celebration of 21 years in business, the Chalayan Store was designed by Zoe Smith of ZCD Architects to be an ‘environment, a backdrop, for the clothes.’

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Clean, white walls and a monochrome palette ensure that the clothes remain the focus of the space. Designed to be ‘a cultural hub of events and happenings’ for the increasingly artistic Bourdon Street area, the venue will additionally host exhibitions, screenings and dinners along the large ’ship’ table that runs across the public area.

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