— September 11, 2015 —
Continuing to evolve the London Fashion Week livestream experience season after season, Hunter launches #Beaheadliner Mobile Sessions on the @HunterBoots Periscope channel. Hunter will give exclusive live access to the next big music acts whilst en route to the Hunter Original spring/summer 2016 show at London Fashion Week, delivering content in the build up to the beginning of the show.
Using emerging channel Periscope, which looks to be a key digital player over the Fashion Week period, Hunter progresses the livestream experience by bringing a new arm of immersive and interactive content that directly taps into the central theme of the show. The future headline acts will perform on their way to the show, as well as being interviewed and responding to Periscope viewers. Hunter is leveraging Periscope’s live and interactive capabilities, encouraging the direct connection between the live act and audience.
This launch of #Beaheadliner Mobile Sessions amplifies Hunter’s longstanding connection with festivals, worn by festivalgoers all over the globe. Using the Hunter Original show as a launchpad, the brand will continue this series throughout the 2016 festival season, giving Periscope viewers the opportunity to watch musicians on their way to the biggest festivals in the world.
Hunter has evolved the livestream each season leading innovation in this field, previously presenting the Instagram second screen experience for autumn/winter 2014, the ‘snackable’ live content of Grabyo for spring/summer 2015 and the autumn/winter 2015 collaboration with Ocean to livestream the show on large-scale digital advertising spaces across the UK. This activation serves to further democratise the livestream, bringing exclusive content directly to consumers and encouraging their engagement in London Fashion Week.
Hunter’s Creative Director Alasdhair Willis explained, “We saw this as a huge opportunity to speak to new audiences at such a key time on the fashion industry calendar and for the brand, in particular extending our reach to a broader audience that might not traditionally engage with London Fashion Week. Using Periscope, we are able to present Hunter Original and our relationship with festivals in a new and innovative way that reflects who we are as a brand.”
Tune into the @HunterBoots Periscope channel from 1pm London time on Saturday 19 September, prior to the show at 2pm. Follow Hunter’s social channels with #Beaheadliner.