— March 5, 2015 —

Love Want Need: Nanushka SS15, Nonchalant and Playful

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Budapest, Hungary based Nanushka is making waves with its new collection. As always, the collection is inspired by a strong narrative point of view which is reiterated in custom prints and textiles, always with an “urban nomad” sensibility, exuding comfort and nonchalant style. We're loving the pastels in this collection:

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Playful is something Nanushka does so well:

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Nanushka is fashion for the urban nomad, for those who are on the move but always at home. Born in Budapest, the designer Sandra Sandor graduated from the London College of Fashion, only to return to her home town to establish the label.

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This look says sensible, comfortable, and nonchalant in all ways:

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Nanushka is the childhood nickname of head designer Sandra Sandor. The playful story behind the brand’s name is reinforced in Nanushka’s playful cuts and lush fabrics, elevated with elegance and comfort.

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This collection exudes a comfortable harmony which contrasts the overwhelming and sometimes uncomfortable noise of living in a big city.

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Nanushka is finding new followers in every corner of the world and the brand is aggressively expanding into new markets. Thankfully, you can shop Nanushka in Hong Kong. Here's a list of stockists:

A BOUTIQUE- 19 Aberdeen St, G/F

CHARCOAL- G/F., 7 Sharp Street East, Causeway Bay

D-MOP- G/F, 11-15 On Lan Street, Central

D-MOP-No.18 Hanoi Road

Initial- 1st Floor, 167-169 Hoi Bun Road, Kwun Tong

LITTLE BLACK DRESS- G-M/F, 61, Wellington st, Central

Stylist Park- Unit 3-5 Fook Hong Industrial Building