— September 23, 2014 —
Will.i.am, the rapper, songwriter, producer, fashionista, entrepreneur and eyewear connoiseur has recently launched his own eyewear line called ill.i optics. The collection pays homage to the evolution of eyewear; drawing inspiration from rare vintage shapes - twisted and reworked to create something new and fresh, progressive and timeless.
Will.i.am partnered with ksubi's co founder George Gorrow to design the collection. George is internationally recognized for his unique vision, design expertise, and experimental approach to eyewear. Launching with intricate hand painted frames, he built a reputation for fashion forward experimental designs crafted with new techniques that weren’t available on the market- that's how George’s eponymous career in sunglasses began nearly ten years ago with runway and editorial collaborations including prominent UK labels Richard Nicholl and Jeremy Scott.
ill.i.optics' website describe the collection as:
"...a marriage of early hip hop and contemporary progressive influences. Rooted in popular culture, ill.i is both unique and unexpected with a forward thinking and unconventional approach. All frames are handmade in Italy with leading industry craftsmanship and innovative techniques, however, ill.i aims to inspire by pushing boundaries of traditional eyewear with avant-garde and unorthodox approaches."
Check out some of the designs here: