— March 17, 2014 —
Winifred Lai was a creative, passionate soul who pioneered the fashion blogging scene in Hong Kong. Starting off as a fashion editor, Winifred left her corporate job to pursue a more creative endeavour, her blog Winifred Lai, which was arguably one of the very first successful fashion blogs in Hong Kong; she then smartly parlayed her success in blogging into an online store, Winifred Shop. Wildly passionate and unwaveringly personable, Winifred was a long-time supporter of Electric sekki and a crucial part of our fashion family. We looked forward to seeing the unique, quirky ways in which she'd wear our wares; we will forever hold dear her friendly visits to our showroom. We will never forget your spirit and your style--your memory lives on in Electric sekki forever xxx.