— February 11, 2014 —
sass & bide has teamed up with photographer Terry Gates and top model Aline Webber to create the world's very first interactive panoramic campaign, which they've dubbed 'Freetown'. The campaign has already gained incredible traction on the international fashion new circuit. So what, exactly, makes it interactive? Well, when you log on to the dedicated 'Freetown' website, you are presented with a room filled with multiple Aline Webber's, dressed in sass & bide's Spring 2014 gear, with curious creative 'misfits' hanging out around the room, as well. The automatically begins to rotate slowly, though you can speed this up manually, as well as check out what's above and below you. And what makes it even more incredible is that everything is shoppable. Like what one of many Aline Webber's is wearing? Well, you can click on it and buy it. Genius! We spent a good hour browsing through the site and we'd suggest that you get lost in the immersive world that it's created, too!