— April 2, 2013 —

electric sekki in paris: luxury

Last week, we took you behind-the-scenes and showed you what it was like to working in Paris during the Fall/Winter 2013 show season with the Contemporary Department. Today, we're giving you a sneaky peak at the Luxury Department's Paris Fashion Week photo diary. While Chalayan did show in Paris, it is even more important to set-up a showroom during the week after the show to greet press who want a more up-close look at the clothes and buyers who will actually be buying the clothes for boutiques around the world. No. 21 showed in Milan and also set up a showroom in the ritzy Palais Royale district for the same reason. Smaller, newer labels, such as D. EFECT take part in group showrooms such as (capsule) ; a larger quantity of upcoming labels all showing together means that they have a bigger 'pull' for buyers and press to visit them, due to the ease of being able to see them all at once. Take a sneaky peak at the Paris Fashion Week photo diary from our Luxury Department below.

D. EFECT at (capsule)


The (capsule) groupshowroom brings a selection of rising fashion design stars together under one roof.


The interesting staircase leading up!

D.EFECT on display at (capsule).


We can't wait to get our hands on all of these coats!

Tranoi Femme

The Tranoi Femme tradeshow at the Carousel du Louvre.


The luxury department's two heroines: Jessica Lee and Giusi Genzano pause for a photo to remember the occasion.

NO. 21

The No. 21 showroom at the Palais Royale.

The colour palette for fall is all about classic camels with hints of feminine pink.

CHALAYAN


The Chalayan showroom.


A rave review with a huge mention in the paper for Hussein Chalayan's innovative, inspiring collection.


One of three dresses which 'transformed' at Chalayan Fall/Winter 2013.


The incredible texture on Chalayan' s transforming 3D peeling paint dress.


Shoes, glorious shoes!

All photos by Jessica Lee & Chester Leung.