— March 27, 2013 —
The most important part of the Electric sekki team travelling to Paris each season is to support the designers in each of their showrooms and host Asian press and buyers who come to view the collections. Each season, the team has the distinct pleasure of being surrounded by gorgeous garments such as these all day long! Although many of Electric sekki's contemporary brands don't present runway shows in Paris, but in places such as London instead, it is still important for them to present their collections in a showroom space in Paris, where all the major international press and buyers congregate to view the new offerings of the season. If you want a bit of a behind-the-scenes take on what goes on and how the showrooms look, take a sneaky peak at the Paris Fashion Week photo diary from our Contemporary Department below.
sass & bide presented their 'Wintergate' collection first at London Fashion Week, and had a private showroom in Paris as well to great international press and buyers.
sass & bide's signature embellishments, alongside FW13's bondage-inspired accents.
Richard Nicoll originally showed at London Fashion Week, but pariticpated in Tomorrow's showroom, as they have for the past several seasons, while in Paris.
House of Holland's Rave Nana collectionshowed at London Fashion Week and also took part at the Polly King Showroom while in Paris.
House of Holland continues their collaboration with Superga this season with these surrealist sneakers.
Nanushka took part in the (capsule) show at Paris this season.
All photos by Chester Leung.