— October 30, 2012 —

london show rooms: lee roach

Electric sekki presents in Hong kong
London Show Rooms

Lee Roach is an English-born designer based in London and the LEE ROACH brand was established immediately upon Lee graduating from Central Saint Martins in 2010. With solid experience working with both heritage British Saville Row tailors such as Kilgour and Peter Saville, as well as with contemporary designer Meadham Kirchoff, Lee developed an aesthetic that combinestraditional distinctive menswear elements with a newrefined minimalism. LEE ROACH aims to produce non-restrictive menswear; garments that aresophisticated in their process of reduction, eliminating all superfluous components. This is the first time LEE ROACH is travelling with the British Fashion Council's London Show Rooms initiative to Hong Kong and we're excited to see Asia's reaction to Lee's refreshing take on British menswear.

See the video from London Show Rooms 2011 here.