— August 30, 2012 —

the industry strikes back!

Earlier this year, Electric sekki proudly partnered up with 10 of Hong Kong's most inspirational creatives for our annual Les Artistes initiative. We worked with talented upcoming Hong Kong photographer, Dicky Manana, to shoot 10 bright young things who work closely with the fashion industry. The bright colours, prints and textiles of 2012 inspired a comic-book style Industry Strikes Back! photo shoot and video, where each artist involved was depicted as a superhero sent to save the world for the darkness of bordom and ennui.

It was an honor to work with so many talented, cool people, all working together on this fantastic creative endeavor. Hong Kong is most often referred to as a financial paradise, filled with commercial opportunities and financial gain, but it's also full of wonderfully creative-driven people who are striving for innovation and pushing the boundaries of our imaginations each day. See our Les Artistes: The Industry Strikes Back! superheros, shot by HKHQ.tv, below.

Les Artistes: The Industry Strikes Back! features DJs Allan Ho and Ivan Sit of High Tech Orchestra, fashion stylistCheryl Leung, photographer Dicky Manana, Lane Crawford buyers Kelly Wong and Charles Lo, Electric sekki Brand Stylist KK Kwong, I.T Merchandise Manager Tracey Cheng, Buzz Concepts PR & Marketing Manager Francisco Ricafort and Konzepp Style Curator Juan-Carlos Aquino.

Les Artistes: The Industry Strikes Back! also features clothing from:
Eryn Brinie,FEIT,Horace, INSIGHT 51,ksubi,One Teaspoon, Richard Nicoll, sass & bide andSomething Else by Natalie Wood.