— June 11, 2012 —

#FW12PressDay

Electric sekki's The Blue Period Exhibition was a huge success! For our Fall/Winter 2012 press day, the Electric sekki team was really inspired by all the different shades of blue we saw in the collections. So, as an homage to Picasso's famous "Blue Period", Electric sekki took inspiration from the colour blue and set up a blue exhibition of sorts at The Space. We got all of the designers in our portfolio to tell us what the colour blue means to them and plastered the walls with their quotes, we dressed mannequins in head-to-toe blue looks, and we even gave out little blue Moleskin notebooks as our press gift. Upstairs, we edited our favourite looks from the collections and put them on display for local media, buyers and bloggers. Check out some of our snaps from the day below!


Electric sekki's Fall/Winter 2012 "The Blue Period" exhibition.



Quotes from Electric sekki's porfolio of designers about what the colour blue means to them.



Electric sekki dream team! Brand Assistant Jessica Lee, PR Executive Carol Chung and Assistant Marketing Manager Livi Khatami.

Electric sekki footwear, Havaianas, FEIT and Superga on display.

Lots of stylish attendees!

sass & bide : always a favourite!


Stylist extraordinnaire, Jolene Lin.



Bloggers, SUPERWOWOMG and Fashion Hedonism.


More bloggers! A Pair & A Spare in sass & bide and T Like Bubble Tea in Stylestalker.


Glush's Grace and heramazing grass clutch!

Stylestalker's Sue-Ann San and her amazing earrings scored on eBay!

Electric sekki Press Day included No. 21 by Alessandro Dell'Acqua, Peter Som, (nude), Tela, Twenty8Twelve, Eryn Brinie, ksubi, Horace, House of Holland, Richard Nicoll, Chalayan, Something Else by Natalie Wood, sass & bide, One Teaspoon, Insight 51, Stylestalker, Superga, Havaianas, FEIT and De Gournay.