— February 10, 2012 —
We've all heard of Swarovski, but they only recently become increasingly well-known in the fashion industry, due to their underwriting the Council of Fashion Designers of America awards for the past nine years. They have also sponsored a special Swarovski Award, whereby the winner receives sponsorship for the use of Swarovski crystals in the coming season. As a result of their association with the CFDA, Swarovski has managed to collaborate with a handful of up-and-coming designers such as Jason Wu and Nicholas Kirkwood on exclusive Atelier Swarovski jewelry pieces. Well, now they're breaking into the Asian market with a more classic approach: selling femininity. Their recent Swing, Sing, Shine party was the ultimate fairytale princess dream of pink upholstery, sugary cupcakes, pastel lace tutus and, of course, lots of bling. It's the perfect strategy to break into the Asian market, and it almost almost made me wish I was more of a girlie-girl. Nonetheless, Swarovski has introduced some edgier, less sugary products into their product line, so there's definitely something for everyone. And if you ask us, they hit the nail right on the head with this one.
Our good friend and fellow #HKFashionBlogger, SuperWowOMG, decorating cupcakes with her super-mom.
The whole evening was a dream of pastels, pinks, lace and tutus. A princess fantasy!