— December 22, 2011 —

introducing: ju xiao wen

She's one of our favourite new rising stars in the modelling industry, known for her China-doll face, soft sweet voice and unaffected personality. Ju Xiao Wen hails from China and has been modelling for several years now, but has just recently become a "big deal" this year. She's appeared as the face of Taiwanese design powerhouse Shiatzy Chen and is also one of the current faces of Lane Crawford's Fall 2011 campaign, featuring a stunning group of five top Chinese models working in the business today. We caught up with Xiao Wen for an interview at The British Fashion Council's London Show Rooms event in Hong Kong; she was there as a guest of VOGUE China, in town to shoot an editorial feature on British Fashion for the magazine's big February 2012 issue. Xiao Wen tells us and HKHQ.tv a little bit about her personal style, her goals in life (incredibly down-to-earth, mind you) and how she hopes the London Fashion Week F/W '13 scheduling kerfuffle will be sorted out! Watch this face: she's about to blow up big time.

Video filmed, edited and produced by HKHQ.tv for Electric sekki.

Ju Xiao Wen, front row and centre in Lane Crawford's Fall 2011 campaign, alongside heavy hitting fellow Chinese models Liu Wen, Shu Pei, Ming Xi and Fei Fei Sun.

 

 

Ju Xiao Wen (left) in a Richard Nicoll Spring 2012 look at The British Fashion Council's London Show Rooms event in Hong Kong.

 

Ju Xiao Wen on Jonathan Saunder's Spring 2012 runway at London Fashion Week.