— November 1, 2011 —

london show rooms: day one

Day one of the British Fashion Council's London Show Rooms presentation in Hong Kong was a huge success. Vogue.com's Sarah Mower hosted a delightful brunch affair, during which the city's well-heeled crowd turned up in style to fawn over this group of talented British-based designers and their S/S '12 collections. As they say, pictures speak a thousand words, so instead of bombarding you with an endless soliloquy on the events of the day, I'll let these beautiful photographs do the talking. Before we part, however, today we're lucky enough to be organising Vogue China's afternoon tea in celebration of London Show Rooms ' first presentation in China, so make sure you're following us on both Twitter and Instagram to catch all the lastest updates throughout the afternoon.

Mary Katrantzou's whimsical, eye-catching digital prints were a huge winner. In particular, guests were drawn to her mixed-media pieces; printed skirts embellished with sequins, beaded biker jackets, dresses made from plastic.

Peter Pilotto's digital prints and experiments with volume were a crowd favourite. We saw many a discerning fashionista trying on Pilotto's pieces with huge smiles on their faces.

Marios Schwab's mesh and Swiss lace pieces were just the right amount of sexy, without being too obvious. The silhouettes were to die for and we heard an inordinate amount of ooh -ing and ahh -ing over his figure-flattering shapes.

Here's the charming Marios Schwab himself, with a model in a look from his S/S '12 collection, and Electric sekki Marketing Manager, Sam.

Todd Lynn's draped silks and figure-hugging knits were a huge hit. Comments from the guests: eye-catching, urban and cool, but still completely wearable.

Roksanda Ilincic offered something for everyone in her S/S '12 collection; muted colours, bright fuchsias, sleek shapes, voluminous shapes, tailoring and fluidity. It was a gorgeous examination of fit, form and colour. Divine.


Electric sekki Co-Founder & Managing Director, Amiee Squires-Wills (right) with Roksanda Ilincic's head of sales, Zoe.

Jonathan Saunders' biggest hits were his printed pieces in muted pastel hues. One nude/white dress in particular instigated a million wishful thoughts, shooting right to the top of a dozen Wish Lists.

Vogue.com editor Sarah Mower was the special guest of the day; we were honored to have been in her company for the afternoon. Sarah is a woman of extreme grace and poise, style and intellect. She is also fiercely supportive of British design talent. We have so much admiration for this marvelous woman!

E. Tautz designer, Patrick Grant, is not only incredibly charming and handsome, he is also a phenomenally talented menswear designer. E. Tautz pays particular attention to craft, using Saville Row techniques to construct beautifully tailored pieces in modern fabrics.

We were also lucky enough to be presented with three of the British Fashion Council's New Generation designers: David Koma, Louise Gray and Holly Fulton. Their designs are colourful, whimsical and experimental. Looking at their pieces can't help but make you smile.

Nicholas Kirkwood is a footwear genius. We heard more than one comparison of Kirkwood to a sculptor throughout the day. We love the colours he's used for S/S '12 in particular.


Mary Katrantzou and the British Fashion Council's marketing maven, Clara, on the Aqua Luna for a Halloween themed after-party with Lane Crawford.

The team enjoys the stunning evening harbour view from the Aqua Luna with friends.
Disclaimer: admission into London Show Rooms Hong Kong is strictly by invitation only.

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