— November 16, 2011 —

forever 21 hologram

You heard it here first, kids: Forever 21 is finally coming to Hong Kong! Slated to open in early 2012, this will be the retail juggernaut's first store in the Greater China region. Set to occupy a massive multi-level space in Causeway Bay, Forever 21 is sure to be the biggest news in retail for 2012. Electric sekki is thrilled to be working closely with Forever 21 on all of their press and marketing in the lead-up to their opening early next year; we'll be bringing you updates, gossip and, of course, all the details on their massive opening party. Last night, Forever 21 hosted an intimate dinner and hologram fashion show at the MGM Macau in celebration of their newest venture in Hong Kong. For those of you who have never seen a hologram show before, let us tell you: it's seriously mind-blowing. It really looks like there are actually 'models' walking down a 'catwalk'. If it weren't for the cool visual effects such as evaporating models and raindrops morphing into humans, I would definitely have thought the holograms were real people. It was a fun night with some of our closest #HKFashionBlogger friends, including Christing, Carmen, Denise & Faye.


Love the invite! "Tickets" to the Forever21 Hologram Fashion Show!

Yummy colourful cake-pops for the ferry ride over!

... and the hologram fashion show begins!


American staples were served for dinner.

You can't go wrong with a classic American burger!

Mini American dessert platter! Cute!