— October 4, 2011 —

go-to outfit

It's safe to say that Fashion Toast's Rumi Neely pretty much kick-started the whole denim cut-offs trend, way back in 2007 when she first started her blog. Long before she shot to international fashion stardom, she was just another cool girl living in California, and denim cut-offs were an integral part of her everyday wardrobe. As her fan-base grew so did the number of denim cut-offs we started seeing on the streets. Once relegated to the backs of our wardrobes as a questionable fashion choice, Rumi swept in and gave denim cut-offs a new lease on life; quite frankly, the "denim cut-offs and a white shirt" combo has become somewhat of a uniform or "go-to" outfit for cool girls across the globe. While Rumi tends to have veered away from them in recent years, it's clear that she still has mad love for her trusty Ksubi's , which she recently pulled out at Day #1 of New York Fashion week, looking fresh and cool as ever.


Rumi wears Ksubi denim-cut offs at Day #1 of New York Fashion Week.

Rumi wears Ksubi denim-cut offs on a lazy day in California.

Ksubi is available in Hong Kong at Lane Crawford, I. T & Van D.