— May 11, 2011 —
California, the wait is over: cult surf label INSIGHT has opened up their first concept store in LA on Venice Beach.The store opened at the end of April with a big bash for the local beach crowd. Those of you that are familiar with the brand know that INSIGHT is about so much more than just surf fashion; the designers are all artists themselves, and this space will schedule regular installations and live performances in their gallery. Designed with the concept of being 'an explosion of poetry, noise and art,' the store is ready to take over the Venice beach strip!
Also, if you haven't yet seen our video interview with the design team from INSIGHT, go here... now.