— April 14, 2011 —

seoul fashion week 2011

Recently, the Electric sekki team visted Seoul for Fashion Week; we are huge fans of the fashion scene in South Korea and our trip to Seoul this year definitelyreaffirmed our love of this fantasticcountry! Here'sthe photo diary of our Marketing Manager, Sam,documenting hercrazy adventures in Seoul!

A-Land store front in Sinsa Dong.

An awesome selection of Horace at A-Land.

Groovy front-row style at a Seoul Fashion Week show.

We love thelocal publications; such great, effortless styling!

sass & bide's colourful rack at uber-cool department store, Shinsegae.

Tonnes ofstylish Korean celebs were spotted front-row at the shows.

How great is the VM set-up at this store in Sinsa Dong: Bubble Pit Heaven!

Electric sekki's Marketing Manager, Sam, with thewomenswear buyers from Harvey Nichols -- loving the outfits,boys! x

We all need lots of guilty-pleasures such as cupcakes to keep us going during the hectic fashion week schedules!